Some (creatives) say*…

“Jude is very special and I feel very grateful to have had that time, guidance and support from her. I arrived to my first session feeling a bit confused about my role, lost and lacking in confidence. However, throughout the six sessions we discussed things that I truly wasn’t expecting. Jude allowed me the time to reframe, rediscover and above all, be really honest about what was important to me. I learnt a lot about myself and what I need in life to feel content. Jude helped me simplify things, see clearly and above all, allowed me to see myself in the best possible light. She didn’t shy away from pushing and asking the hard questions. She’s a perfect mix of someone that cares but who isn’t afraid to challenge you to succeed.
Jude has a knack of being able to take a deep, knotty problem and not only help you unravel it but makes it seem so simple that you’re not even sure why on earth it’s been such a blocker. I will be forever grateful to her for being the person that held up a mirror and made me really believe in myself.”

DJ, Head of Design, London

“A very good friend told me to check out creative coaching at The Shapeshifter. So, I had a look. Was that what I need? I wasn’t sure - but that was part of the problem. For years I’d happily been fixing client and agency problems. But in hindsight I’d gathered quite a few of my own.
I plucked up courage and an initial 30-minute call with Jude was just the help I needed. I realised I’d lost my way a bit, and wasn’t really sure who I was, and yes, it would be great to have a plan. Jude was brilliant, and soon helped me discover way more than I thought possible. Starting with a new philosophy for life and work.
It sounds epic, and I guess it was in me all the time. But without the Shapeshifter, I’d have never found out.
So, if you’re unsure, like I was, give Jude a call. It’s worth way more than 30 minutes.”

A.P / Creative Director / London / Global

“I’m sitting here with the end product of my collage technique session with the wonderful Shapeshifter, Jude. It wasn’t at all what I expected. Beforehand, I did a lot of resisting around ‘not being a visual person’, ‘not really into vision boards’. This experience was something quite different, quietly profound and insightful - a sort of homecoming through images. My intention was set to explore a change of career but I got something deeper (and maybe even more useful for the career change)…

So I’m feeling a lot of gratitude for Jude, for the 2.5 hours (?) she so generously held an inspirational, creative, safe space for me to wander and wonder. She was a calm, supportive, professional presence with a wise guide’s ability to encourage me to go deeper and a bit more lateral while staying on track. I’ll be keeping this collage above my desk as a daily reminder of who I am, what I want to create in this world and why. Just fabulous. Thinking about doing this: don’t think, ACT!”

R.L. Freelance Creative Writer.

“When I first started working with Jude I was feeling very lost. I had just closed a business that had been my baby for several years, and I had poured my heart, soul and my financial resources into it. Having to shutter it left me feeling empty and directionless. Broken. With Jude’s coaching, over three sessions, I found myself again - I found gratitude for my skills and traits, I found a sense of purpose, and I found the courage to have agency over my working future. I am now really busy and loving it - working with great clients on challenging briefs that enable me to do my best work. I would highly recommend hiring Jude if you want to transition from one phase of life to another and/or transform your relationship with yourself and your work. Thank you Jude! You are brilliant! “

EL, Brand strategist & writer, London

“Jude was able to provide a valuable and pragmatic perspective that helped you organize your thoughts and gain clarity on your situation. Her question, "What would it take to let it go?" appears to have resonated with me and helped me come to a realization and factual thinking. This question is particularly powerful because it prompts me to consider the possibility of letting go of certain expectations that may not be feasible or realistic. By focusing on what I can control and being open to moving on, I can maintain my value and prioritize my own well-being. Jude created a safe and supportive space that allowed me to express my thoughts and feelings, which is an important aspect of any coaching session…

NM / Creative Director, Amsterdam

“Jude and I spoke on the phone over several weeks. We discussed life, work, the expectations we put on our ourselves, the things that hold us back, how we get to where we want to be. I enjoyed every minute of it (because who doesn’t love digging a little deeper?). It was all so warm and reassuring. But wait… wasn’t she meant to be telling me how to find the success I wanted for myself? And therein lies Jude’s killer move. Somehow, through attentive listening, careful contemplative pauses and the questions she provoked (in my head), I realised she’d cleared a path for the action I was lacking and opened my eyes to the mistruths I too often tell myself. I was ready to do at last and no longer feared trying. Jude has given me awareness, inspiration, action, accountability and more. Speaking with her is the most-tender-but-most-powerful kick in the arse. I recommend you try it.”

GN, Senior Copywriter, London

“Jude is one of those people that can both clarify and astound in one sentence. She imparts incredible wisdom, but in such a way that it never feels condescending or instructional, but instead emboldens and inspires you to reach for more, defy expectations and go forth. She has helped unleash a braver, more authentic and self-assured part of me that was lying dormant for the majority of my adult life, through a combination of meaningful conversation, exercises and tangible tasks. I trust myself more, I question the norms more, I speak up for myself more, and it feels good. I'm determined that the tools Jude has provided me with will last a lifetime - a more creative, meaningful, empowered lifetime.”

PH, Creative Director, London

“How can someone be so lovely and calm yet stir such a powerful energy to make bold decisions. Pure witchcraft.”

ST, CEO, London

“I am so grateful for my time spent with Jude.
She was relaxed in her manner, but carefully listening to what I said and I felt she really heard me. I was impressed that she was able to recall and play back things I’d mentioned many weeks earlier at poignant moments. She asked me insightful questions to help me untangle my thinking. When I wobbled, she helped me to re-frame my thoughts and eased me back on track. Jude became my sounding board and best supporter. A refreshing and positive experience. Thank you Jude.”

GJ, Designer, Cambridge

*names withheld for privacy purposes, live references available on request.